He is a PhD in Business Administration and an MBA in Marketing& Finance. He holds an additional diploma in Exports Marketing, a Diploma in Information & Systems Management and a Master’s Degree in Organic Chemistry. He has worked for more than 22 years in Industry and academia. His areas of interest include Marketing Management, Services Marketing, Marketing Communications and Channel Management. He has done several consulting assignments in the area of Marketing and Marketing Communications for companies like Asian Paints, Johnson Matthey India, Power Finance Corporation, Henkel Adhesive India, UCO Bank, Federation of Indian Exporters Organization, BSES Delhi among others. He is also a behavioral and a sales trainer.

He has earlier been on the panel of Symbiosis, Pune for their corporate sessions on Management for Executives at King Fisher Airlines, WIPRO, EXL, Computer Science Corporation, Infosys, Dr. Reddy’s Lab, Bharti Airtel and Hindalco Industries. He has also been their faculty for open sessions on management organized in Delhi for many years. In addition to this, he has served as Academic Consultant for Mountbatten Institute (UK) for their establishment in India. He has also been appointed as the member of the Industry Advisory Council, Vishwakarma Skill University, Gurgaon.

He was also the Head of Alumni, BIMTECH, Greater Noida and Ex Chairperson, Retail Management Program of BIMTECH. He has been active in supporting the initiatives at BIMTECH that include Admissions marketing, Placements, Summer Training, Short term projects and Academia Industry interface for more than 28 years.

He is an independent Director with Adroit Global Personnel Services Pvt. Ltd. Adroit is a staffing company with more than 7500 employees pan India. The network & presence of Adroit includes 4 office locations, 20 satisfied clients, 24 States coverage and operations in 300+ cities in India.

He is also an Independent Director with Dreamsphere Event & Hospitality Pvt. Ltd. and Trailblitz Pvt. Ltd. The companies operate into Corporate Events& Pan India B2B Distribution of grocery items respectively. He is also associated with Pragatisheel Foundation (NGO) as Trustee.

MAGAZINE AND NEWSPAPER ARTICLES

• Omni Channel in India: Bridging the Gap Between Digital and Brick-and-Mortar Shopping published in Hindustan Times in e-edition.

PATENT FILED

• Method of Mobile application-based CSR System
• Nostalgia Marketing System model

PROFESSIONAL ASSOCIATION   

• Member-TiE (The India US Entrepreneurs), Delhi.
• Consultant & Advisor at Kommunity Industry Chamber of Commerce & Industry, Delhi.
• Member-Industry Council, Vishwakarma Skill University, Gurgaon.

ACADEMIC POSITIONS AND ASSIGNMENTS

• Chairperson, Global Alumni Cell, BIMTECH, Greater Noida.
• Chairperson, Retail Management Program at BIMTECH, Greater Noida.
• Visiting Professor at Symbiosis Centre for Distance Learning, Pune, India.
• Academic consultant and visiting faculty to Mountbatten Institute (UK) for their establishment in India.
• Visiting Professor for the employees of Organizations like Infosys, WIPRO, King Fisher Airlines, Dr. Reddy Labs, HINDALCO Industries, Computer Science Corporation, EXL Services and Bharti Airtel Ltd.
• Taught a 15-day course on Marketing Management at Uniglobe College, Kathmandu for the MBA students during October, 2015.

• Marketing Management
• Sales & Distribution
• Markstrat Simulation
• Services Marketing
• Consumer Behaviour
• Integrated Marketing Communication

• Ph.D. From Dr. B.R. Ambedkar University, Agra. Degree awarded in 2009
• PGDBM (Marketing & Finance) from NIILM, Delhi in the year 1998
• B.Sc (Physics, Chemistry, Maths) from Kanpur University in the year 1994
• Diploma in Information & Systems Management from APTECH in the year 1996
• Certificate in Exports Marketing from U.P. Export Corporation in the year 1995

• Associate Professor, Marketing, Birla Institute of Management Technology, Greater Noida, India, June 2014 – Feb 2025. Chairperson, Retail Management Program and Chairperson, Global Alumni Cell of BIMTECH.
• Assistant Professor, Marketing, Birla Institute of Management Technology, Greater Noida, India, Feb 2003 – May 2014.
• Consultant, Birla Institute of Management Technology, New Delhi, India, Jan 2002-Jan 2003.
• Sr. Manager, Marketing, Work Mantra Consulting, New Delhi, India, July 1998 – Dec 2002.
• Manager, Marketing, Anand Nishikawa, New Delhi, India, May 1994- June 1996.

• Marketing Management
• Sales & Distribution
• Markstrat Simulation
• Services Marketing
• Consumer Behaviour
• Integrated Marketing Communication

• Kumar J, Katiyar G, Mehrotra A, Attri R, Vishnoi SK (2024) ‘Connecting BOP consumers and retailers: What drives small-time retailing through social media?’, published in Journal of Retailing and Consumer Services (https://doi.org/10.1016/j.jretconser.2023.103679). ‘A’ Category Journal.

• Luqman A, Wang L, Katiyar G, Agarwal R, Kumar A (2024) ‘Unpacking associations between positive-negative valence and ambidexterity of big data. Implications for firm performance’ published in the Journal of Technological Forecasting & Social Change. (https://doi.org/10.1016/j.techfore.2023.123054) ‘A’ Category Journal.

• Rohit K, Shankar A, Katiyar G, Mehrotra A, Alzeiby A (2024) ‘Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context’ published in Journal of Retailing and Consumer Services (https://doi.org/10.1016/j.jretconser.2024.103728) ‘A’ Category Journal.

• Katiyar G (2015) ‘Factors affecting the retailer perception for the sale of snacking products through traditional retail outlets in India’, Nepalese Journal of Management Science & Research published in 2015, Vol 1, No.1, 22-32, ISSN: 2467-9356.

• Katiyar G, Dey AK, Arora S (2012) ‘Purchase motivations of Indian consumers for facial skincare wet wipes’, Edited book titled Building Competencies for Sustainability & Organizational Excellence, p 377-398, Mc Milan, 2012. ISBN: 978935-059-038-6‘C’ Category Journal.

• Katiyar G, Kaur S (2012) ‘Branding the Business Marketing Offer: Exploring Brand Attributes in the Ceramic Business Market in India’, Edited Book titled Capacity Building for Organizational Transformation, P 255-265, Bloomsbury, 2012. ISBN: 978-13-82563-41-9

• Katiyar G, Upadhyaya S (2013) ‘Attribute based perception mapping of retailers on choice of brand in the edible oil segment-A case study’, Edited book on Understanding Work Experiences from Multiple Perspective, p 181-192, by Bloomsbury in 2013. ISBN: 9789384898-58-8

• Katiyar G, Gupta S (2015) ‘Service Quality in Travel & Tourism-Optimizing Business Growth’, Edited book titled Strategies for Scaling Up by Bloomsbury. ISBN: 9789385436789

• Mishra M, Katiyar G, Dey AK (2010) ‘Consumer perception & buyer behavior for purchase of residential apartments in NCR’, Indian Culture & Business Management (Inderscience) in 2013, Vol 6, No. 1, 56-58

• Book on Entrepreneurship Cases of BIMTECH Entrepreneurs published by Sage Publications in the year 2022. Contributed 09 cases to the book.

• Distinguished Service Award, Birla Institute of Management Technology, 2013& 2024.

• Two-day workshop on “Perspectives of Contract Labour in the Current Economic and Legal Milieu” at hotel Maurya Sheraton, New Delhi during July, 2002
• One day national seminar on “Insurance Brokerage: Instrument for Restructuring Insurance Market” at hotel Maurya Sheraton, New Delhi during September, 2002
• Workshop on “Neuro Linguistic Programming as a fast-track concept in Marketing Management” at Birla Institute Auditorium, New Delhi during November, 2002.
• One day workshop on “Prevention of Sexual Harassment at the Workplace”, towards organizational preparedness at Birla Auditorium, New Delhi during December, 2002.
• One day national seminar on “Transaction to Transformation – An Emerging Role of HR” at India Habitat Centre, New Delhi during April, 2003
• One day national seminar on “Retailing” at hotel Le Meridien. New Delhi during December, 2003
• One day national summit on “Rural Marketing” at hotel Le Meridien, New Delhi on April 10, 2004.

• Training program on Communication and Presentation Skills for Managers for Johnson Matthey (I) Ltd., Manesar, Gurgaon (a U.K. based MNC) during November,2002
• Conducted a Pre and post testing studies for various national brands for SSC&B Lintas, New Delhi during 2003.
• Compensation benchmarking survey for all level of executives for Johnson Matthey (I) Ltd., at Manesar, Gurgaon during May-July, 2003
• One day training on Interpersonal Effectiveness using FIRO-B for Managers for Air Freight Ltd., New Delhi during September, 2003
• Pre-launch feasibility study for Henkel Loctite (I) Ltd., New Delhi (a German MNC) during their launch of consumer adhesives in the major ‘A’ class cities of India during June-August, 2003
• Compensation benchmarking survey for staff for Asian Paints (I) Ltd., at Greater Noida during July-august, 2004
• Designed and developed a Mass Media campaign for DDA in February 2005.
• Developed Mass Media Campaign and Publicity Material for Ministry of Shipping and Road transport during May-June, 2005.
• Developed a corporate advertising campaign for Indian Trade Promotion Organization, New Delhi during June, 2006.
• Conducted a Sales Training workshop for the front-line sales force of Henkel Adhesive India Pvt. Ltd. in Delhi during September, 2006.
• Conducted a two day out bound behavioural training program for the staff of Power Finance Corporation organized at Mount Abu in May, 2008.
• Conducted a one-day workshop on Services Marketing for Bank Managers of UCO Bank in October, 2010 at Delhi.
• Conducted a workshop on ‘Branding for Small Enterprise’ for women entrepreneurs- A project funded by Goldman Sach and executed by ISB, Hyderabad in February, 2012, Greater Noida.
• Conducted a workshop on ‘Integrated Marketing Communications for Exports’ organized by the Federation for Indian Exporters Organization from the year 2012-2020 at New Delhi.
• Conducted an 8-day residential training program on Strategic Profitability through Operational Efficiency for Sub Divisional Heads of BSES, Delhi in Feb 2019.