Dr. Aun Ahmed is an industry professional turned academic with a Ph.D. in Marketing from the Indian Institute of Technology (IIT) Ropar. Before transitioning to academia, he gained industry experience as a Marketing Generalist at NSDL e-Governance Infrastructure Ltd. (now Protean) and held roles at Career Launcher and CoCubes.com (acquired by Aon). In 2015, he qualified for the UGC NET in Management, marking the start of his academic journey.

Dr. Ahmed was a runner-up in the 2021 AMS Review-Sheth Foundation Doctoral Competition. He served as a Teaching Assistant at IIT Ropar for five years and later taught across all four institutes under Sri Balaji University, Pune.

His work includes two publications in ABDC-listed journals, a book chapter published by Springer, and presentations at international conferences such as the British Academy of Management (BAM) Conference, the International Research Symposium in Service Management, and the Pan-IIT Management Conference.

Passionate about teaching, Dr. Ahmed combines his industry and academic experience to design and deliver impactful marketing and consumer behavior courses.

• Studying how consumers behave online using psychological research methods

• Ph.D. in Marketing, Indian Institute of Technology Ropar, 2025
• MBA, EMPI Business School, 2012
• B.Sc. in Physics, Bhagalpur University, 2010

• Assistant Professor (June 2023 – March 2024), Balaji University Pune
• Five years of industry experience, working with both startups and established companies, as well as institutional and retail customers
• Worked with NSDL e-Governance (renamed to ProteaneGov Technologies), Thinklink Learning Services, CL Educate Ltd., and CoCubes.com (acquired by Aon Plc).

• Brand Management
• Green Marketing
• Marketing Communications
• Mass Communication & New Media Platforms
• Research Methodology

• Micro-level processes of consumer behavior on the internet

• Ahmed, A., Nigam, P., Gatagat, K., & Kumari, N. (2025). Conflicting electronic word-of-mouth (ewom) processing: A review and research agenda. Academy of Marketing Studies Journal, 29(1), 1-12. ABDC-B
• Ahmed, A., Rathore Tushar. (2024). Evolution of Influencer Marketing. In Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach (pp. 17-27). Springer Nature.
• Ahmed, A., & Amritesh. (2023). Information processing from electronic word of mouth: an integrative framework. International Journal of Electronic Marketing and Retailing, 14(4), 371-393. ABDC-C and Scopus-indexed

• Institute Research Fellowship, IIT Ropar (2017-2022)
• AMS Review-Sheth Foundation Doctoral Competition for Conceptual Article, Runner-up (2021).
• Best paper award at the International Research Symposium in Service Management (IRSSM) India 2024
• Best paper in the Services Marketing Track at the 11th international communication management conference (ICMC 2025), MICA

• Saxena, S., Ahmed. A., Amritesh. (June 2023). Resource Mis-integration Practices in Third Places: Study of Diabetic Patients in India. In International Research Symposium in Service Management: The role of service in the sustainability and wellbeing of the society (IRSSM), Poland, 2023.
• Ahmed, A., Amritesh (2023) The effect of conflicting online ratings on hotel recommendation intentions: moderation and mechanism. British Academy of Management Conference, University of Sussex, 2023
• International Conference on Digital Economy, 2019, IIM Raipur. Ahmed, A., and Amritesh (2019), Persuasion from Electronic Word-of-mouth (eWOM): An Integrative Dual-process Model
• PAN IIT International Management Conference, 2018, IIT Roorkee. Ahmed, A., and Amritesh (2018), Electronic Word-of-mouth (eWOM) Processing: A Three-stage Dual-process Model