The Power of IMC (Integrated Marketing Communication) in Marketing

We were fortunate to have Shweta Nanda lead an engaging guest session on Integrated Marketing Communication (IMC) for the post-graduate students at IILM Lodhi Road!

Key highlights from the session:
• It’s about creating meaningful customer experiences, building loyalty, and leaving a lasting impression on consumers.
• How branding, messaging, and channels align to create a measurable impact.
• How strategic storytelling can drive effective customer connection, shaping brand perception, and ensuring long-term success.

Shweta also shared some brilliant IMC campaigns like McDonald’s and Amul, showcasing how powerful and well-executed campaigns can leave a significant mark.

A huge thank you to Shweta for this insightful session and all the students who participated enthusiastically! 🙏