Session on Future Proofing your Career in a Era of Massive Disruption

We were privileged to host an inspiring session by Dr. Atul Parvatiyar, renowned Marketing Professor at the Rawls College of Business, Texas Tech University, on “Future Proofing Your Career in an Era of Massive Disruption.”

Dr. Parvatiyar shared his incredible journey—from humble beginnings to being mentored by marketing legends—and emphasized how hard work, dedication, and networking opened countless doors for him. His advice to young minds: focus on building skills and staying committed to your goals, as rewards will follow in due course.

Dr. Atul Parvatiyar also conducted an enriching session for our faculty members on “Best Teaching and Research Practices.”
The session began with an engaging exchange where faculty shared their questions and concerns, which Dr. Parvatiyar addressed with remarkable insight and clarity. His expertise and thoughtful guidance provided valuable perspectives on enhancing teaching methodologies and advancing research practices.

A globally respected academic, author, and consultant, Dr. Parvatiyar has decades of expertise in marketing strategy, digital marketing, CRM, and sustainability. He has also collaborated with Fortune 500 companies and co-authored the global edition of Marketing Theory by Wiley USA.

A truly enlightening session for our academic fraternity @IILM!