Guest Session on "Building Brands and Business of Indian Origin,"

The IILM Marketing Club Clios organized an enriching guest session on “Building Brands and Business of Indian Origin,” led by Mr. Rishabh Mehrotra, Co-Founder of Rio Ventures Private Limited.

With over 20 years of experience in building consumer internet startups across sectors like food tech, cloud kitchens and mobile messaging, Rishabh’s entrepreneurial journey is inspiring. His expertise spans advertising, strategic planning, operating strategy, product development, and consumer research—making his perspective invaluable to anyone keen on understanding the evolving business landscape.

During the session, Rishabh shared how brands and businesses are being shaped by changing consumer mindsets and technology. He discussed the growing trend of consumers prioritizing convenience, which has led to the rise of “buying shorthand.”….in short being “Lazy”

He left us with Zero Moment of Truth (ZMOT), stressing the importance of research before making purchasing decisions.

A huge thank you to Rishabh for sharing his expertise with us!