Editorial Board

Dr. Ajoy K. Dey

Editor-in-Chief & Distinguished Professor
IILM, New Delhi, India

Strategy, Operations, SCM & RM

Dr. Rajeshwari Narendran

Director, NTPC School of Business
Noida, U.P., India

OB/HR

Dr. Mike Annett

Associate Dean, MacEwan University
Edmonton, Canada

School of Business

Prof. (Dr.) Kartik Dave

Dean, Dr. B. R. Ambedkar University Delhi
Delhi, India

Planning & School of Management

Dr. T. R. Pandey

Director, Ajay Kumar Garg Institute of Management
Ghaziabad, U.P., India

Dr. Raghav Upadhyay

Assoc. Professor, DBS Global University
Dehradun, Uttra Khand, India

Marketing

Dr. Anshul Verma

Professor, SP Jain Institute of Management & Research
Mumbai, Maharastra, India

Finance & Economics

Prof. (Dr.) Ken Nishikawa

Professor Emeritus, Konan University
Hyogo, Japan

Finance & Economics

Dr. Neha Gosain

Editorial Assistant
IILM, New Delhi, India

Finance & Economics

Dr. Rupali Singh

Editorial Assistant
IILM, New Delhi, India

Board of Mentors

Dr. Harivansh Chaturvedi

Director General
IILM, New Delhi, India

Prof. Anup K. Singh

Director General
Nirma University

Dr. Umakant Dash

Vice Chancellor, Gokhale Institute of Politics and Economics
Pune, Maharastra, India

Dr. Sanjiva Shankar Dubey

Professor
IILM, New Delhi, India

Prof. (Dr.) Dhruba Kumar Gautam

Vice Chancellor, Mid West University
Nepal

Dr. Ravi Kumar Jain

Director
IILM University Gurugram, Haryana, India

Dr. Rajiv Kumra

Director, T.A. PAI MANAGEMENT INSTITUTE
Manipal, Karnataka, India

Dr. Bhimaraya Metri

Director, Indian Institute of Management
Nagpur, Maharastra, India

Prof. (Dr.) Jayanthi Ranjan

Vice Chancellor, Sharda University
Agra, U. P., India

Dr. Rahul Singh

Professor of Strategy
Director Research and International Affairs & Director FYUP

IILM University Gurugram, Haryana, India

Prof. Harsh Verma

Consumer behavior, services marketing and branding
FMS, University of Delhi

Marketing

Dr. Taruna Gautam

Professor of Economics & International Business

IILM University, Greater Noida, India

Prof. Madhu Veeraraghavan

Corporate Finance, Behavioural Finance, Corporate Governance

T A Pai Management Institute, Karnata, India

Editorial Advisory Board

Dr. Sonia Mehrotra

Professor, Welingkar Institute of Management Development & Research
Mumbai, Maharatra, India

Centre of Excellence for Case Development & Case Studies

Dr. Subba Lakshmi Prabha

Assistant Professor, UPES School of Business
Uttrakhand, India

Marketing & Case Centre Coordinator

Dr. Sandeep Puri

Professor, Asian Institute of Management |
Makati City, 1229 Metro Manila, Philippines

Case Expert

Dr. Srinivasan. R. Iyengar

Ex. Director & Professor - JBIMS

Mumbai, India

Dr. Rajan Shah

Faculty Research, Amity Global Business School
Ahmedabad, Gujarat, India

Case Writing

Dr. Neetu Yadav

Associate Professor, Management Development Institute
Gurugram, India

Strategic Management & Case Expert

Dr. Deepika Upadhyay

Associate Professor, Christ (Deemed to be) University
Bengaluru , Karnataka, India

School of Commerce, Finance & Accountancy

Dr. Guneratne Wickremasinghe

Senior Lecturer, Victoria University Business School
Melbourne, , Australia

Finance and Financial Services

Dr. Sahil Gupta

Associate Dean (Research), Sparsh Global Business School
UP, India

Marketing

Dr. Ruchika Jeswal

Associate Professor, Amity School of Business
NOIDA, U.P., India

Marketing

Dr. Nimisha Singh

Associate Professor, School of Management

Bennett University

Dr. Swati Lodha

Director, Entrepreneurship

MET Institute of Management, Maharastra, India

Dr Shalini Srivastava

Professor of OB/HR

Jaipuria Institute of Management, Noida

Dr. Narentheren Kaliappen

Associate Professor

School of International Studies (SoIS)College of Law, Government & International Studies (UUM COLGIS), Universiti Utara Malaysia

Dr. Manish Agarwal

Senior Lecturer

Westminster International University in Tashkent, Uzbekistan

Gary John Stockport

Professor - Strategy
Dean - Executive MBA

S.P. Jain Institute of Management and Research (SPJIMR)

Kuldeep Sharma

Consultant - Dairy Sector

Suruchi Consultants

Mr. Satender Rana

Senior Research Fellow and Project Lead - Technology, data, and social impact

Indian School of Development Management, U.P., India

Dr. Aditya Shankar Mishra

Associate Professor, Indian Institute of Management
Ranchi , Jharkhand, India

Marketing

Dr. Pranav Saraswat

Associate Professor, Finance & Accounting

Nirma University, Gujarat, India

Raminta Pucetaite

Kaunas Faculty
Vilnius University

Lithuania

Mr. Rohit Singh

Kaunas Faculty
Associate Professor, OM & QT

International Management Institute, WB, India

Dr. Mayank Pandey

Professor, NIET Business School
Greater NOIDA, India

Marketing & Management

Dr. Meena Bhatia

Professor, Finance & Accounting

Indian Institute of Management , Orissa, India

Dr. Shiv K. Tripathi

Dean of Faculty of Economics and Business Administration

BSBI - Berlin School of Business and Innovation, Berlin Germany

Prof. Debarun Chkraborty

Associate Professor , Marketing

Indian Institute of Management, MP, India

Dr. Amrendra Pandey

Assistant Dean (Research)

Kautilya School of Public Policy

Dr. Anuja Pandey

Professor Marketing, Head of AIMA- India Case Research Centre (ICRC)

All India Management Association (AIMA)

Dr. Bikramjit Rishi

Professor, School of Management & Entrepreneurship, Shiv Nadar Institution of Eminence
Gautam Buddha Nagar, U.P., India

Marketing

Isni Andriana

Lecturer of Economic Faculty, Sriwijaya University

Indonesia

Dr. A. Sivakumar

Professor, VIT Business School
Vellore, Tamil Nadu, India

Marketing

Dr. Robert Eberhart

Associate Professor of Management and Faculty Director of the Ahlers Center, University of San Diego
California, USA

Management

Dr. Arpita Mehrotra

Associate Dean, Westford Uni Online
A96 P9H6, Ireland, UK

Management

Dr. John D. Varlaro

Professor, Johnson & Wales University
Providence, Rhode Island, USA

Management

Dr. Shreya Mishra

Editor, SAJBMC, Birla Institute of Management Technology
Greater NOIDA, U.P., India

OB/HR

Dr. Anna-Maija Lamsa

Professor (Emerita), Jyväskylä University JSBE
Finland

Human Resource Management

Mr. Anagappa Gunashekaran

Professor, Supply Chain Management

Penn State Harrisburg, Philadelphia, USA

Dr. Wolfgang Amann

Professor, HEC Paris in Qatar
Qatar, Qatar

Strategy and Leadership

Dr. Raj Kovid

Professor, UPES School of Business
India

Strategy & Entrepreneurship

Dr. Rahul Mishra

Professor, Strategy and IB

IILM Lodhi Road, New Delhi, India

Dr. Rizwan Tahir

Professor, Rochester Institute of Technology of Dubai
Dubai, UAE

International Business

Dr. Payal Kumar

Professor, Indian School of Hospitality
Gurugram, Haryana, India

Dean of Management Studies and Research

Dr. Rajni Kant Rajhans

Professor & Dean (R&D), NICMAR University
Pune , Maharastra, India

Research

Dr. Swati Agarwal

Dean Research & Consultancy, Bennett University
Graeter NOIDA, U. P. , India

Research

Dr. John christopher Walsh

Associate Dean and Director, English Language Programs, Kirik University
Thailand

International College

Dr. Virginia Bodolica

Associate Professor, American University of Sharjah
UAE

Said T. Khoury Chair of Leadership Studies & Editor, Emerald, EMCS

Dr. Nisha Pandey

Professor & Advisor, Vivekanand Global University
Jaipur, Rajasthan, India

Dr. Shahir Bhatt

Assistant Professor, Institute of Management, NIRMA University
Ahmedabad, Gujarat, India

Eco, Strategy & Entrprenuership

Dr. Rishipal Anand

Professor & Dean, Shri Vishwakarma Skill University
Haryana, India

Skill Department

Dr. Vinaytosh Mishra

Director & Professor, Thumbay Institute for AI in Healthcare, Gulf Medical University
UAE

Expert in Health Technology & Management

Dr. Sudhir Rana

Professor, Gulf Medical University
Ajman, UAE

College of Healthcare Management & Economics

Ms. Sushmita Ghatak

Fmr. MD & CEO, ICRA Online
West Bengal, India

ESG

Dr. Nirmalya Bandyopadhyay

Director
Prestige Institute of Management & Research, Gwalior, M.P.

Marketing

Dr. Swati Santosh Rane

CEO
SevaShakti Healthcare, Mumbai

Prof. Joy Kuriakose

Professor of Practice
Shri Vishwakarma Skill University, Palwal

Entreprenuership

Prof. Smita Kashiramka

Professor, Dept. of Mgmt Studies
Indian Institute of Technology Delhi, Hauz Khas, New Delhi

Chair - International Relations & Finance

Prof. P. Vigneswara Ilavarasan

Professor-in-Charge of University of Queensland & IIT Delhi Research Academy
Indian Institute of Technology Delhi, Hauz Khas, New Delhi

Information and communication technologies (ICTs), society & and business

Prof. Udaya Raghunath Birje

Co-Founder & Director, Professor of Practice, Vivekananda Institute of Professional Studies
ThinkStreet Technologies, Mumbai

Innovation, Entrepreneurship, Leadership & Governance

Dr. Indranil Sen

Board Advisor and Accredited Director (Singapore Institute of Directors)