Dr Seema Sahai is a Professor of IT & Analytics and has held the position of Dean PG Program. With 27 years of teaching experience, she has expertise in various domains of IT & Analytics, Research and Statistics. She is an academician, researcher, trainer & management consultant with a brilliant track record throughout her career.

Her experience has been in the areas of strategic management, International business, project execution, project management, behavioral sciences, ICT, consultancy, research, teaching and training. She has been teaching papers in the field of Information systems and Decision Sciences and General Management. Her experience varies from Corporate to Academics. She has worked on various prestigious projects like Computerization of the International Banking System of Oriental Bank of Commerce and State Bank of Patiala. She has presented many papers in International and National Conferences, including one at Beijing University. Her PhD is in e-Governance using IT tools. Currently, she has 20 Scopus publications.

• Information Technology
• Data Analytics
• Statistics
• Research Methods

• Ph.D. in Management 2019
• MBA in Systems Management

• Professor, Teaching both Pg and UG students

• Business Research Methods
• Digital Transformation
• Big Data

• My research interest id in the field of IT, Analytics , Digital Transformation, e-Governance and sustainability

• Saini, S., Ngah, A.H., Sahai, S., Bansal, R. (2024)When AI meets influence: Exploring the integration of ChatGPT and influencer marketing. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement, 2024, pp. 272–284
• Goel, R., Singh, G., Seema, Garg, V., & Venaik, A. (2019). Diversity at workplace: Performance of human resource management practices in IT sector in NCR, india. International Journal of Scientific and Technology Research, 8(12), 3563-3567. Retrieved from www.scopus.com
• Venaik, A., Singh, G., Garg, V., Goel, R., & Sahai, S. (2019). Information security parameters used by aadhar, uidai and it’s impact. International Journal of Scientific and Technology Research, 8(10), 1150-1154. Retrieved from www.scopus.com
• Goel, R., Sahai, S., Vinaik, A., & Garg, V. (2019). Moving from cash to cashless economy: – A study of consumer perception towards digital transactions. International Journal of Recent Technology and Engineering, 8(1), 1220-1226. Retrieved from www.scopus.com
• Sahai, S., Goel, R., Garg, V., & Vinaik, A. (2019). Impact of digitization on impulse buying -what makes the customer bite the bait. International Journal of Innovative Technology and Exploring Engineering, 8(7), 2948-2952. Retrieved from www.scopus.com
• Sahai, S., Goel, R., Venaik, A., & Garg, V. (2019). Impact of digital commerce on fashion industry to gain customer loyalty. International Journal of Engineering and Advanced Technology, 8(5), 730-740. Retrieved from www.scopus.com
• Vinaik,A; Goel R; Sahai,S; Garg,V(2019) The study of interest of consumers in mobile food ordering apps. International Journal of Recent Technology and Engineering, Volume 8, Issue 1, May 2019, Pages 3424-3429
• Sahai, S., Goel, R., Malik, P., Krishnan, C., Singh, G., & Bajpai, C. (2018). Role of social media optimization in digital marketing with special reference to Trupay. International Journal of Engineering and Technology(UAE). https://doi.org/10.14419/ijet.v7i2.11.11007
• Sahai, S, & Singh, G. (2018). Partial confirmatory factor analysis for E-Service delivery outcomes using E-Tools provided by the government. In Communications in Computer and Information Science. https://doi.org/10.1007/978-981-13-1813-9_46
• Sahai, Seema, & Singh, G. (2017). Assessment of Societal e-Readiness for Good Governance through e-Governance. International Journal of Research in Management, 384(07), 24–28. Retrieved from http://indusedu.org
• Seema Lall Sahai, G. S. (2016). Effectiveness of E-Government Implementations in India. International Journal of Emerging Technologies in Computational and Applied Sciences, volume 1(Issue 18), 30–32. Retrieved from http://iasir.net/IJETCASpapers/IJETCAS16-310.pdf
• Goel,R; Sahai,S et.al (2017) An empirical study to enquire the effectiveness of digital marketing in the challenging age with reference to Indian economy; Pertanika Journal of Social Sciences and Humanities Open Access, Volume 25, Issue 4, December 2017, Pages 1569-1584
• Malik, P., Singh, G., Sahai, S., Bajpai, C., Goel, R., & Krishnan, C. (2017). Consumer awareness of digital payment with special reference to the village area. Pertanika Journal of Social Sciences and Humanities, 25(4), 1585-1600. Retrieved from www.scopus.com

• Sahai, S, & Singh, G. (2018). Partial confirmatory factor analysis for E-Service delivery outcomes using E-Tools provided by the government in Communications in Computer and Information Science. https://doi.org/10.1007/978-981-13-1813-9_46; Springer Publications
• Sahai,S.(2019). Influence Of E-Tools On Public Service Delivery Outcomes As An Initiative Towards E-Governance.in Disruptive Paradigm Shift and Sustainability Revolution. Bloomsbury Publication
• Goel,R; Sahai,S(2020). Big Data And Artificial Intelligence- Revolutionising The Indian Retail Industry With Respect To Virtual Jewellery Store in Edited Book titled “Transforming Management using Artificial Intelligence Techniques; published by the Apple Academic Press (Exclusively distributed by CRC Press, a Taylor & Francis Group)
• Goel,R; Sahai,S,Venaik A, Benfedil,M. (2020) Challenges to HR 4.0 in Global Business Scenario in Financial Acumen in HR 4.0 , Edited Book titled “Financial Acumen for HR 4.0” published by the Apple Academic Press (Exclusively distributed by CRC Press, a Taylor & Francis Group)
• Sahai,S.;Lall S; (2022) , Artificial intelligence as disruptive technology: a boon or a bane in global business scenario in, Edited Book titled “INTEGRATING NEW TECHNOLOGIES IN INTERNATIONAL BUSINESS: OPPORTUNITIES & CHALLENGES" published by the Apple Academic Press (Exclusively distributed by CRC Press, a Taylor & Francis Group)
• Sahai, S., Goel, R., Punni, M.(2020), Behavioral and Emotional Dimensions of Sexual Harassment at Workplace, in book titled “Emotion and Information Processing: A Practicalapproach”, 2020, pp. 79–95
• Goel, R., Sahai, S., Singh, G., Effect on the Emotional Self-Esteem of Women with Reference to Make-Up, in book titled “Emotion and Information Processing: A Practical approach”, 2020, pp. 55–77
• Sahai S.; Goel R.;(2020) Impact of AI in changing trends of E-Commerce Marketing Edited Book titled “Artificial Intelligence in Finance: Trends and Applications" published by the Apple Academic Press (Exclusively distributed by CRC Press, a Taylor & Francis Group)Awards and Recognitions

• Centre for Education Growth and Research (CEGR)
• Centre for Knowledge Management Excellence (CKME)