Dr. Sartaj Khera is an academician and researcher. She has also been engaged in various teaching assignments in internationally acclaimed educational institutions like UDLAP, Mexico and Birla Institute of Management Technology (BIMTECH), Greater NOIDA, India. She has earned her doctorate in Management from Mohan Lal Sukhadia University, Udaipur, in association with Birla Institute of Management Technology (BIMTECH), Greater NOIDA, India. She is the recipient of the Jagdish N. Sheth Best Thesis Award for 2016, Birla Institute of Management Technology, Greater NOIDA, India.

Dr. Sartaj has published research papers and case studies in ABDC, ABS and Scopus indexed journals.

She has also conducted online faculty development programs in scale development, exploratory and confirmatory factor analysis and structural equation modelling.

Consumer Behaviour

PhD from Mohanlal Sukhadia University, Udaipur in association with Birla Institute of Management Technology, Greater NOIDA

12+ years

Marketing specialization course like

• Marketing Research
• Marketing Strategy
• Brand Management
• Retail Management
• Consumer Behavior
• Customer Experience Management
• Marketing Management

Consumer driven research in both quantitative and qualitative research. Also, a case study publication.

• Dham, L. and Chaudhary, S. (in press), “Kalakrit’s Dilemma: Scaling up Business through Human Expertise or AI”, Emerald Emerging Markets Case Studies.
• Arora, N. and Chaudhary, S. (in press), “EXPLORING THE SUSTAINABILITY PERSPECTIVE IN THE APPAREL PURCHASE DECISION OF CUSTOMERS: A QUALITATIVE STUDY”, Social Responsibility Journal.
• Chaudhary, S. and Dey, A. K. (2021) ‘Mediating Effect of Materialism on the Relationship between Socialization and Consumer Decision-Making Styles’, FIIB Business Review, available at: https://doi.org/10.1177/23197145211052818.
• Chaudhary, S. and Dey, A.K. (2020), “Influence of student-perceived service quality on sustainability practices of university and student satisfaction”, Quality Assurance in Education, Vol. 29 No. 1, pp. 29-40. https://doi.org/10.1108/QAE-10-2019-0107
• Chaudhary, S. and Dey, A.K. (2019), A Materialistic Perspective of Consumer Decision Making Styles, Journal of Indian Business Research, Volume 12 Issue 2, pp. 231-248.
• Chaudhary, S. and Dey, A.K. (2018) ‘Scale Development and Validation of Gender Specific Consumer Decision Making Styles: A Case of Indian Teenagers’, International Journal of Indian culture and Business Management, Vol.16, No.3, pp. 339-358.
• Chaudhary, S. (2018) ‘Vikram Bakshi Vs McDonald’s: An ethical and legal dilemma’, In A.K. Dey and H. Lehtimaki (Ed.), Responsible Humane Strategies for Gender, Equality, Empowerment and Leadership, Proceedings of the International Conference on Management Cases 2018, (pp.247- 252), Bloomsbury, New Delhi.
• Chaudhary, S. (2017) ‘Thesis Executive Summary Influence of Socialization and Materialism on Consumer Decision Making Styles of Indian Teenagers in the Central Board of Secondary Education schools in National Capital Region’, Shodh Gyaan Journal, Volume 4, Issue 2, pp. 43, ISSN 2395-0617.
• Chaudhary, S. and Dey, A.K. (2016) ‘A confirmatory Factor Analysis of Teenage Consumer Styles Inventory: Evidence from India, Amity Business review, Vol. 17, No. 1, pp. 31-41.
• Chaudhary, S. and Dey, A.K. (2016) ‘Influence of socialisation agents on the materialism of Indian teenagers’, International Journal of Indian culture and Business Management, Vol. 13, No. 2, pp. 182- 204.
• Chaudhary, S. and Dey, A.K. (2015) ‘Relationship between Socialisation agents and Consumer decision making styles: An Indian Teenage perspective’, Amity Business review, Vol. 16 No.1, pp. 40- 53.
• Khera, S. (2011). ‘The Indian Handicraft Industry – a case study’, International Research Journal of Indian Ethos and Wisdom for Management, Vol.1 (1). No. 1, pp. 87-98.

• Chaudhary, S. (2023), “The Army way: A reminiscence of childhood experiences and life lessons”, Kindle Edition.

• Received the prestigious Jagdish N. Sheth Best Thesis Award for 2016, BIMTECH
• Received awards from Sri Sharada Institute of Indian Management –Research:
• Best Academician of the year 2009-10
• Special Service Excellence Award in Academics, 2012

• Chaudhary, S. (2020, January) ‘Young Consumers reeling under the effects of social networking websites: A conceptual framework and a research agenda’ at 8th AIM – AMA Sheth Foundation Doctoral Consortium and Conference, BIMTECH, Greater NOIDA.
• Chaudhary, S. (2017, July) ‘Materialism and Consumer Decision Making Styles of Indian Teenagers: A Second Order Structural Equation
• Modelling Approach ’at 2017 IIM IndoreNASMEI Summer Marketing Conference, Indore.
• Chaudhary, S. (2014, December) ‘Effect of Socialisation on the Consumer Decision Making Styles of Indian Teenagers at the Third International Conference, MARCON, IIM Calcutta.

• Special Civilian member of United Services Institutions of India, New Delhi, India

• Faculty Resource person in Regional Level Marketing Workshop organized by Office of the
• Development commissioner (Handicrafts), Ministry of Textiles, Govt. of India 23th – 24th January, 2018 at Conference Hall, 3rd Floor, Rajeev Gandhi Handicrafts Bhawan, Baba Kharg Singh Marg, New Delhi.

• Resource Person for a “Mastering Research Methodology: From Problem Identification to Data Analysis” workshop organized by SRUJAN Club, Faculty of Commerce and Management, SGT university (March 6, 2025)
• Resource person in online faculty development program (1-6 July 2020) on Measurement
• Scale development and validation (EFA and CFA), Department of Management Studies, Jagannath International Management School, New Delhi, India.
• Resource person in self organized online workshop (10-11 Oct 2020) on advanced multivariate analysis (EFA, CFA and SEM)