Guest Session on "The Art of Access in Luxury"

We were thrilled to host Mr. Rajeev Bhatia, marketing strategist and branding expert, for an engaging guest session on “The Art of Access in Luxury” with our PGDM Batch 2024–26.

Mr. Bhatia spoke about the evolving world of luxury marketing—where exclusivity, craftsmanship, and perception define brand value more than the product itself. From Cartier and Gucci to Dior and Rolex, students explored how iconic luxury brands curate not just goods, but aspirations and identities.

Key Highlights included:
-The meaning of luxury as a symbol of prestige and emotion
-Selective distribution and market-entry strategies
-Building distinct brand stories in a saturated market

Students walked away with rich insights into what it takes to create and sustain a luxury brand that captivates and endures.

Thank you, Mr. Bhatia, for a masterclass in strategy, storytelling, and status.