I am an Assistant Professor in Marketing Area at IILM Lodhi Road . I teach Consumer Behaviour elective course to PGDM and BBA students. I deliver engaging lectures and creating dynamic learning environments to facilitate students in their learning journeys. I have 10 years of work experience, with 4 years in industry and rest in academia and research.

• Marketing Management
• Consumer Behaviour
• Agribusiness Management
• Digital Marketing
• Rural Marketing
• Brand Management
• Entrepreneurship

• Ph.D. in Management, Indian Institute of Management Ahmedabad , 2023
• PGDM in Agribusiness Management , MANAGE, 2010
• BSc(Ag), Institute of Agricultural Sciences, BHU, 2008

• Assistant Professor (June 2024 – Present), IILM Lodhi Road: Teaching Consumer Behaviour to PGDM and BBA students. I also teach Introduction to Entrepreneurship to BBA students at IILM University, Greater Noida.
• Visiting Faculty (August 2023 – June 2024), Imperial School of Agribusiness Business (ISAB) and IRMA: Taught Agri-Input Marketing, Sales and Distribution Management, Corporate Strategy and Management at ISAB and Agribusiness Management at IRMA

• Consumer Behaviour
• Introduction to Entrepreneurship
• Agri-Input Marketing
• Sales and Distribution Management
• Corporate Strategy and Management
• Agribusiness Management

• Her research focuses on brand preference for global and local brands and how consumer dispositions – global-local identity, consumer ethnocentrism, perceived brand globalness and localness influence it. She also works on asymmetric price transmission and food value chains.

• Singh, R., Gandhi V.P., Jaiswal A.K. (2023). How do you like your food brands – global or local? In American Marketing Association Conference Proceedings 2023, Vol.34, p.906-910. American Marketing Association.
• Book Review: Koray Çalıskan. 2010. Market Threads: How Cotton Farmers and Traders Create a Global Commodity. (2016). Millennial Asia, 7(2), 234–238. https://doi.org/10.1177/0976399616655044